Innovation & Customer Centricity


Innovation & Customer Centricity

In a world of increasing competition and challenge, the need for innovation intensifies. The rarity of blockbuster drugs causes pharma companies to take a more personalized approach to medicine. Consumer adoption of mobile platforms moves smart financial institutions to offer smartphone payment apps and digital wallets. The possibilities of cloud computing expand the field for technology companies that offer software, storage, and security as a service.

Companies and non-profit organizations the world over turn to Wharton Executive Education to gain a competitive edge and learn to think in new ways. Here, your executives will gain the knowledge and practical tools to drive innovation across business units, geographies, and product lines — and make an immediate impact on the organization.


At Wharton, we know innovation is not a technology. It’s not a clever marketing plan or a production process improvement. Innovation is not invention. The essence of Wharton Executive Education is true innovation: knowledge that can be applied to specific problems — or even the status quo — to create greater value.

Wharton is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

Topic areas include: 

  • Critical Thinking and Decision Making
  • Customer Centricity and Innovation
  • Strategy Execution
  • Leading and Changing Corporate Culture
  • Talent Management
  • Collaborating Across Organizational Silos

Thought Leadership

Wharton Executive Education creates educational experiences that will recalibrate the way your executives view innovation. In creating a custom engagement, we may draw on Wharton resources such as:

Mack Institute for Innovation Management

The Mack Institute creates and provides research-based guidance on managing the risks and rewards of technological innovations that offer new value for customers and firms. The Institute sponsors research by Wharton faculty; presents four to five insight-building conferences and workshops each year; produces research reports, books and articles; administers Ford Foundation technology grants to MBA students; and co-sponsors student-run events. The Mack Institute functions as a learning network for business leaders, academic researchers, students, and any others who share common interests in the field of technological innovation. Visit the Institute's website »

Tools & Solutions

We have worked with a number of world-class companies and organizations to create transformative education experiences.  See the sidebar for an example of a tool we have used in our custom programs.


Wharton created an innovation tournament for 40 leaders at a global pharmaceutical firm. The executives formed small groups and created a new product launch strategy for a real phase II molecule. The product was successfully launched using the strategy developed by the team that “won” the innovation tournament.


  • George Day, PhD

    Geoffrey T. Boisi Professor Emeritus, The Wharton School

    Research Interests: Competitive strategies in global markets, strategic planning processesSee Faculty Bio

  • Nicolaj Siggelkow, PhD

    David M. Knott Professor; Professor of Management; Co-Director, Mack Institute for Innovation Management, The Wharton School

    Research Interests: Competitive strategy, firms as systems of interconnected choicesSee Faculty Bio

  • Harbir Singh, PhD

    Mack Professor of Management; Co-Director, Mack Institute for Innovation Management; Vice Dean for Global Initiatives, The Wharton School

    Research Interests: Corporate governance, corporate restructuring, management buyouts, strategies for corporate acquisitionsSee Faculty Bio

  • Christian Terwiesch, PhD

    Andrew M. Heller Professor; Senior Fellow, Leonard Davis Institute for Health Economics; Co-Director, William and Phyllis Mack Institute for Innovation Management; Professor of Operations, Information and Decisions, The Wharton School

    Research Interests: Analyzing operational performance, innovation management, R&D managementSee Faculty Bio

  • Karl Ulrich, ScD

    CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Vice Dean of Entrepreneurship and Innovation, The Wharton School

    Research Interests: Environmental issues, product design and development, innovationSee Faculty Bio