> Neil Hoyne Chief Measurement Strategist, Google; Senior Fellow, The Wharton School About Neil Acclaimed globally for exploration of paradigm-shifting analytics that illuminate our understanding of customer relationships, Neil is sought internationally as a keynote speaker, a lecturer at top business schools, and a contributor in multiple patents. Further, as Google’s chief measurement strategist and global head of customer analytics, he pioneers strategies for customer lifetime value, marketing attribution, dynamic pricing, content personalization, and truly democratized data. Neil unapologetically champions the universal accessibility of data-driven actionable insights shared by loyal and enthusiastic brand defenders.
