Cait Lamberton, PhD

About Cait

Cait Lamberton is the Alberto I. Duran President’s Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School, where she has taught at the undergraduate, MBA, PhD and executive levels. Her research addresses a wide range of consumption-related phenomena, spanning topics related to retail environments, responses to taxation, emotions, technology, blockchain-based valuation, and the role of dignity and respect in marketplace experiences. Among other awards, Professor Lamberton has been named to the American Marketing Association’s list of the top 25 most productive marketing researchers in the world in numerous years; was on Forbes’ list of Top 10 Business School Professors; received the Association for Consumer Research’s Early Career Award; and has been named a Marketing Science Institute Scholar, and a Wharton Fellow, a Penn Fellow. She was winner of the Erin Anderson Award for the field’s top female mentor and scholar, the Hunt-Maynard Award for Conceptual Contributions to the field of marketing, and the Lazaridis Prize for work focused on technology and marketing, and she was co-winner of the Kinnear Prize for work related to public policy and marketing. She has also received an honorary doctorate from the University of Lucerne, Switzerland, and is co-founder of the Center for Empirical Philosophy and Behavioral Insights, now based in Munich, Germany.

Professor Lamberton served as editor of the Journal of Marketing from 2022–2025. She has previously been associate editor at the Journal of Consumer Research and Journal of Consumer Psychology, as well as senior editor at the International Journal of Research in Marketing. Published books include two editions of  the Cambridge Handbook of Consumer Psychology and Marketplace Dignity. She has been retained as a consultant by the U.S. Departments of Education and Labor, and was a member of the National Academies of Science, Engineering and Medicine’s Commission on Food Waste. Reflecting her interest in real-world marketing challenges, Professor Lamberton has regularly provided consulting services to major corporations in the pharmaceutical and finance industries including Goldman Sachs, Vanguard, Bristol-Meyers Squibb, Johnson & Johnson, and Regeneron, with new consulting work focused on enhancing the experiences of patients living with rare and chronic disease.  Professor Lamberton completed an undergraduate degree in English Literature from Wheaton College, as well as an MBA and PhD from the University of South Carolina.

Read full faculty bio on Wharton website