Gayfryd Steinberg Professor; Professor of Marketing, The Wharton School
Industrial marketing, social networks
Professor van den Bulte’s research focuses on how new products and technologies gain market acceptance and on how social networks affect the dissemination of information. Applications include quantifying the importance of “word-of-mouth” among physicians in the adoption of new pharmaceuticals and quantifying the impact of product-market overlap among competing mutual funds companies on their product launch decisions.
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Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.