Christophe Van Den Bulte

Christophe van den Bulte, PhD

Gayfryd Steinberg Professor; Professor of Marketing, The Wharton School

Research Interests:Quantitative marketing, new product diffusion, social networks, referral programs

About Christophe

Christophe Van den Bulte teaches Models for Marketing Strategy in the Undergraduate and MBA programs, and Data Analysis in the PhD program. He has also taught MBA and Executive MBA core courses in Marketing Management, MBA and undergraduate courses in Channel Management, and PhD courses in Marketing Strategy, Mathematical Models in Marketing, and Social Network Analysis.

His research focuses on two areas, new product diffusion and social networks. Current projects include investigating convergence versus divergence across rich and poor countries in the speed at which new products gain market penetration, quantifying to what extent customers acquired through referral programs buy more, are less costly to serve, and more loyal than customers acquired through traditional means, and investigating the trade-off in sponsored Twitter campaigns between the number of endorsers recruited versus the effectiveness of their endorsements.

Professor Van den Bulte is Associate Editor at Marketing Science, and serves on the Editorial Boards of the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Business-to-Business Marketing.

He received his PhD in business administration from the Pennsylvania State University and his MA and BA degrees in applied economics from the University of Antwerp, Belgium.

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