David Reibstein, PhD William Stewart Woodside Professor; Professor of Marketing, The Wharton SchoolResearch Interests:Brand equity, marketing metrics, competitive marketing strategies, product line strategyAbout David: The co-founder of Bizrate.com, David is a marketing expert whose research interests cover marketing ROI, Internet marketing, competitive marketing strategy, market segmentation, marketing models, and understanding brand choice behavior. He has taught at the Harvard Business School and Stanford University, and served as a visiting professor at INSEAD at Fontainebleau, France. An award-winning teacher, Business Week recently named Dave one of the “pick of the B-school crop” of professors. Read full faculty bio on Wharton website Executive Education Programs Taught:Advanced Management ProgramTechnology, globalization, and constant change have made the job of leading a business more exciting, complex, and demanding. If you are leading, or are in line to lead, your firm, Wharton’s flagship program empowers you to define and act on your purpose as a leader and strengthen your strategic prowess. Receive alumni status. Customer-Driven Marketing – Middle EastGain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.