> David Reibstein, PhD William Stewart Woodside Professor; Professor of Marketing, The Wharton SchoolResearch Interests:Brand equity, marketing metrics, competitive marketing strategies, product line strategy About David Professor David J. Reibstein’s research focuses on branding, nation branding, marketing metrics, product line decisions, and competitive marketing strategies, among other issues. Professor Reibstein’s research on product line extensions addresses whether a firm should introduce an extension under an existing brand name or use a new brand. His marketing metrics work has focused on linking marketing metrics to financial consequences, published in a work titled Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, 4th ed. His most recent book was Resilient Marketing. Professor Reibstein is the immediate past chairperson of Responsible Research in Business & Management (RRBM), was the chairperson of the board of the American Marketing Association (AMA), and was the executive director of the Marketing Science Institute (MSI). He serves on the advisory board of the Center of Environmental Intelligence (CEI) and several other companies. He consults extensively with companies worldwide, including Google, Verizon, Shell Oil, Intel, Genentech, Novartis, and others. He also has been involved as an expert witness in numerous cases, including Apple vs. Samsung. His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, Journal of Finance, Journal of Marketing, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others. Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. He also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University’s Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include marketing strategy in the MBA Program, as well as teaching competitive marketing strategy, marketing metrics, pricing strategies, and various other programs for Wharton’s Executive Education Program. Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAdvanced Management ProgramWharton’s flagship leadership program is a transformational and immersive program for senior executives who are at the peak of their careers. This intellectually rigorous and highly experiential program will define you as a leader and strengthen your strategic prowess. Upon completion, you will be granted highly sought-after Wharton alumni status. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
