> David Reibstein, PhD William Stewart Woodside Professor; Professor of Marketing, The Wharton SchoolResearch Interests:Brand equity, marketing metrics, competitive marketing strategies, product line strategy About David The co-founder of Bizrate.com, David is a marketing expert whose research interests cover marketing ROI, Internet marketing, competitive marketing strategy, market segmentation, marketing models, and understanding brand choice behavior. He has taught at the Harvard Business School and Stanford University, and served as a visiting professor at INSEAD at Fontainebleau, France. An award-winning teacher, Business Week recently named Dave one of the “pick of the B-school crop” of professors. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAdvanced Management ProgramWharton’s flagship leadership program is a transformational and immersive program for senior executives who are at the peak of their careers. This intellectually rigorous and highly experiential program will define you as a leader and strengthen your strategic prowess. Upon completion, you will be granted highly sought-after Wharton alumni status. Customer-Driven Marketing – Middle EastGain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.