Jonah Berger

Jonah Berger, PhD

Associate Professor of Marketing, The Wharton School

Research Interests:Consumer decision making, social contagion, social influence, viral marketing

About Jonah

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth; social influence; consumer behavior; and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like the New York Times, Wall Street Journal, and Harvard Business Review. Professor Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. Professor Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, and the Gates Foundation.

Read full faculty bio on Wharton website

Executive Education Programs Taught

Digital Leadership Certificate Program

The Digital Leadership Certificate Program is a collection of digital business education courses designed to help professionals expand their leadership skills and become more digitally savvy. Leaders in any industry need to know how to pivot and adapt to evolving landscapes. With new technologies disrupting traditional business operations, there is an opportunity for leaders to step up and transform their organizations.

Digital Marketing Certificate Program

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the online Digital Marketing Certificate program from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry.