Associate Professor of Marketing, The Wharton School
Consumer decision making, social contagion, social influence, viral marketing
Jonah is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He is the author of the New York Times bestseller Contagious: Why Things Catch On, and has published dozens of articles in top-tier academic journals. Popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His research has also been featured in The New York Times Magazine’s annual “Year in Ideas” issue. Jonah has been recognized with awards for both scholarship and teaching, including being named Wharton’s “Iron Prof.” At Wharton, he teaches an elective called Contagious: How Products, Behaviors, and Ideas Catch On.
Read full faculty bio on Wharton website
Check out Jonah Berger’s book available on Amazon.
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.