> Neil Hoyne Chief Measurement Strategist, Google; Senior Fellow, The Wharton School About Neil Acclaimed globally for exploration of paradigm-shifting analytics that illuminate our understanding of customer relationships, Neil is sought internationally as a keynote speaker, a lecturer at top business schools, and a contributor in multiple patents. Further, as Google’s chief measurement strategist and global head of customer analytics, he pioneers strategies for customer lifetime value, marketing attribution, dynamic pricing, content personalization, and truly democratized data. Neil unapologetically champions the universal accessibility of data-driven actionable insights shared by loyal and enthusiastic brand defenders. Executive Education Programs TaughtCustomer Analytics for Growth Using Machine Learning, AI, and Big DataHarness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.
