Assistant Professor of Marketing, The Wharton School
Media, advertising, industrial organization, social networks, social media, news media, privacy, political economy, open innovation
Pinar Yildirim is assistant professor of Marketing and senior fellow at the Leonard Davis Institute. She joined the Wharton School in 2012. She is teaching at the MBA and undergraduate programs and is a frequent contributor for Knowledge@Wharton and Wharton Business Radio.
Pinar’s research areas are media and information economics. She focuses on applied theory and applied economics on online platforms, advertising, networks, media, and politics. Her research appeared in top management and marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. Her research has received numerous grants and honors from institutions like the NET Institute, Royal Economic Society, and Marketing Science Institute.
Pinar has industrial experience in firms including Fiat, Renault, and Bosch. She conducted research with Facebook, GlaxoSmithKline, PNC Bank, Red Cross, and Social Bicycles. She holds PhD degrees in Marketing and Business Economics and in Engineering from the University of Pittsburgh.
In 2016 she was named among the 2017 Marketing Science Institute Young Scholars, a biennial award given to potential leaders of the next generation of marketing academics.
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Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.