Pinar Yildirim, PhD

Pinar Yildirim

Assistant Professor of Marketing, The Wharton School

Research Interests:

Media, advertising, industrial organization, social networks, social media, news media, privacy, political economy, open innovation

About Pinar:

Pinar Yildirim is Assistant Professor at the Marketing Department of the Wharton School of the University of Pennsylvania and a Senior Fellow at the Leonard Davis Institute. Yildirim authored numerous journal and conference articles, white papers, and popular writings on topics such as diffusion of information on social networks, political communication on social media, and influence of technology on society. Her research appeared in top management and economics journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. Her research has been covered by numerous media outlets such as the Wall Street Journal, NPR, Forbes, Politico, Newsweek, and Vox.

Yildirim received awards including the Erin Anderson Award for Scholar and Mentor in 2020, an award given to the top female scholar in the field of marketing for research and mentoring contributions. She was elected a faculty fellow for the American Marketing Association Consortium in 2019. She was the inaugural winner of the Seenu Srinivasan Award in Quantitative Methodology in 2018, an award given to the junior scholar with the highest contributions to the theory and empirics of quantitative methodology in marketing. Marketing Science Institute recognized her with the “Young Scholar” award in 2017, recognizing her as a future thought leader in her field.

Yildirim is also recognized for her teaching and service. She received Excellence in Teaching Award at the Wharton School and several Distinguished Service Awards from the Informs Management Science Journal. She is on the editorial boards of top business journals including Marketing Science, Journal of Marketing Research, and Marketing Letters. Yildirim received an MS and a PhD in Industrial Engineering and a PhD in Marketing in Business Economics from the University of Pittsburgh.

Read full faculty bio on Wharton website