Pinar Yildirim

Pinar Yildirim, PhD

Associate Professor of Marketing, The Wharton School

Research Interests:Media, advertising, industrial organization, social networks, social media, news media, privacy, political economy, open innovation

About Pinar

Pinar Yildirim is associate professor of marketing at the Wharton School; associate professor by courtesy at Penn Department of Economics; NBER faculty fellow; senior fellow at the Center for Technology, Innovation & Competition at the University of Pennsylvania Law School; and senior fellow at the Leonard Davis Institute at the University of Pennsylvania.

Professor Yildirim’s research areas are technology, media, and information economics. She focuses on applied theory and economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading management and marketing journals including American Economic ReviewMarketing ScienceJournal of Marketing ResearchManagement Science, and Journal of Marketing. She has received numerous grants and honors including Marketing Science Institute Scholar, Seenu Srinivasan Young Scholar Award in Quantitative Methodology, and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered by numerous media outlets such as CNN, the Wall Street Journal, the New York Times, the Washington Post, NPR, Forbes, Politico, Vox, and the San Francisco Chronicle, among others. She holds various editorial positions in leading academic journals.

Professor Yildirim collaborates with several large and small firms. She holds a PhD degree in Marketing and Business Economics and another PhD degree in Industrial Engineering, both from the University of Pittsburgh. She teaches in Wharton Executive Education, Wharton MBA Program for Executives, MBA, and undergraduate programs and is a frequent contributor to Knowledge@Wharton and Wharton Business Radio.

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Executive Education Programs Taught

Leading Digital Transformation

Shift your mindset from traditional thinking on product- or service-based value creation and competition to a platform and ecosystem perspective, and understand the new set of strategic choices and tradeoffs they represent.