Ron Berman, PhD Assistant Professor of Marketing, The Wharton SchoolResearch Interests:Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organizationAbout Ron: Ron is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics, and the marketing actions of startup firms. His recent research looks at how advertisers incorrectly attribute sales to online advertising which results in suboptimal campaigns, and how search engine optimization (SEO) may improve search engine results contrary to common belief. Ron’s previous experience includes working on Internet and Media investments as a venture capitalist at Carmel Ventures, and developing software for the IDF. Currently Ron mentors startups at the UpWest Labs accelerator and spends time meeting and advising young entrepreneurs. Ron holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem. Read full faculty bio on Wharton website Executive Education Programs Taught:Business Analytics: From Data to InsightsThis three-month online certificate program provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.