> Ron Berman, PhD Associate Professor of Marketing, The Wharton SchoolResearch Interests:Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization About Ron Professor Berman is an associate professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics, and the marketing actions of startup firms. Most recently Ron developed methods to assess and optimize returns from online experiments (A/B tests), targeting and personalization, AI pricing and bidding algorithms, and hashtags on social media. His research has been published in top marketing journals including Marketing Science, Management Science, and the Journal of Marketing Research. He is an associate editor at Management Science and Quantitative Marketing and Economics (QME), and a member of the editorial boards of Marketing Science and the Journal of Marketing Research. Professor Berman disseminates his research by teaching digital marketing courses in undergrad, MBA, and executive education programs, and he is often invited by leading firms including Google, Facebook, and Wayfair to share and discuss his research. Professor Berman’s experience includes early-stage venture capital investing at Viola Ventures (formerly Carmel Ventures) and developing software for the Israeli Defense Forces (IDF). Professor Berman is an active advisor and investor, involved with startups such as Desti (travel planning, acquired by Nokia), Zimperium (cyber security, acquired by Liberty Strategic Capital), Abakus (advertising attribution, acquired by SAP), Peerspace (P2P venue marketplace), Netlify (serverless website deployment), Stackbit (content management, acquired by Netlify), cauzal.ai (conversion optimization), Honeycomb Insurance (commercial real-estate insurance), and Incrmntal (causal advertising attribution). Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science, Physics, and Mathematics from the Hebrew University in Jerusalem. More information is available at Professor Berman’s personal page: ron-berman.com Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAI in Marketing: Creating Customer Value in an AI-Driven EnterpriseArtificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact. Fundamentals of Digital Marketing, Social Media, and E-CommerceGain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
