Custom Solutions for Organizations Our Approach The Learning Experience Blended Learning Solutions for Organizations Wharton Expertise Consumer Products and Retail Energy & Transportation Health Care and Pharmaceuticals Financial Services Manufacturing and Industrials Professional Services Technology and Communications Comprehensive Executive Programs Finance and Value Creation Leadership Development Marketing and Analytics Strategy and Innovation Our Clients Client Successes Accelerated Development for High-Potential Talents: Siam Cement Group Accelerating Growth through Customer Centricity: SunTrust Achieving Global Growth in Financial Services: CTBC Bank Agility in Tough Times: Santander Cultivating Relationship-Driven Wealth Management Leaders: Citi Delivering Superb Education in the Midst of a Global Crisis: The Wharton – Nanyang Business School Partnership Driving Innovation and Profits: The Philips Octagon Program Educating Financial Leaders for a Rapidly Changing Industry: ABA Stonier Elevating Excellence: Wharton’s Google Marketing Academy Shapes the Next Generation of Marketing Leaders Estée Lauder: The Impact of Deep Faculty Engagement Knowledge for Innovation and Sustainability: The Royal DSM Program Merck Global Human Health Executive Development Program Seeding the Next Generation of Leaders: FINRA Strengthening Social-Oriented Leaders: Women’s World Banking (WWB) Turning Finance Managers into Strategic Business Partners Turning Local Managers into Global Leaders: Braskem Group Enrollment Marketing & Analytics Custom Programs for Your Team In order for your organization to grow and build stronger customer relationships, your marketing team needs to reach the right target audience with the right message. Custom marketing and analytics programs at Wharton Executive Education prepare your leaders to compete in this increasingly complex environment with the latest tools, metrics, and social/mobile platforms available. With curriculums steeped in strategic and analytical thinking, Wharton programs translate the intricacies of proper branding and product positioning into powerful yet practical approaches ready for immediate execution. The marketing experts at Wharton comprise the largest, most cited, and most published marketing faculty in the world. They bring extensive industry experience in evidence-based methodologies in addition to the most successful cutting-edge trends. They will partner with your organization and teach your team how to accurately measure buying preferences and anticipate consumer behavior, leading to improved product performance and an immediate increase in your bottom line. Download our brochure to learn more +1.215.898.1776 • Email Download PDF Strategic Focus The Wharton approach brings a unique advantage to your marketing efforts. Our customizable marketing curriculum can be tailored to your specific business challenges and competitive environment. From customer centricity and psychometrics to global brand positioning — our expert faculty will partner with your learning and development team to create practical training that helps your company achieve an immediate strategic advantage in the playing field. At Wharton, your organizational team will learn how to: Identify and reach your most valuable customers Develop pricing strategies for maximum value Build marketing initiatives that directly impact ROI Utilize the latest digital marketing techniques to impact consumer behavior Thought Leadership and Solutions We have partnered with a range of world-class companies and organizations to create transformative executive education experiences. Resulting programs leverage the vast resources, such as the research centers of the Wharton School and the University of Pennsylvania, to showcase powerful thought leadership, and provide solutions that can be implemented immediately. Below is an example of a custom executive education solution: Estée LauderProf. Patricia Williams worked with The Estée Lauder Companies Inc. to design a marketing symposium for the company’s 100 global and regional marketing leaders across their 30+ brands. Prof. Williams’ deep involvement with high-level ELC executives has enabled her not just to deliver current content, but to help the company better define its priorities, and create highly customized content and learning experiences to meet those priorities. Read Trusted Partners: The Impact of Deep Faculty Engagement. » Wharton Research Centers Wharton Customer Analytics Initiative (WCAI) Client Perspective The relationship between Wharton and our company is unique in its collaboration among our senior leaders. Over the years, Wharton has developed a deep understanding of our company culture and has become a trusted thought leader and learning partner. They know just what we need to accomplish and can design an educational experience to help us get there.” Show More Less William P. Lauder Executive Chairman, The Estée Lauder CompaniesFacultyPeter Fader, PhDSee Faculty BioFrances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton SchoolResearch Interests: Lifetime value of the customer, sales forecasting for new products, behavioral dataBarbara Kahn, PhDSee Faculty BioPatty and Jay H. Baker Professor; Professor of Marketing, The Wharton SchoolResearch Interests: Brand loyalty, consumer choice, customer-relationship managementPatti Williams, PhDSee Faculty BioIra A. Lipman Associate Professor of Marketing; Vice Dean, Wharton Executive EducationResearch Interests: Consumer decision making, emotional and attitudinal ambivalence, the persuasive effects of emotionContact us to learn more about a partnership with Wharton. +1.215.898.1776 customprograms@wharton.upenn.edu Request Consult
