Ron Berman, PhD

Assistant Professor of Marketing, The Wharton School

Research Interests:

Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization

About Ron:

Ron is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms. His recent research looks at how advertisers incorrectly attribute sales to online advertising which results in suboptimal campaigns, and how search engine optimization (SEO) may improve search engine results contrary to common belief.

Ron’s previous experience includes working on Internet and Media investments as a venture capitalist at Carmel Ventures, and developing software for the IDF. Currently Ron mentors startups at the UpWest Labs accelerator and spends time meeting and advising young entrepreneurs.

Ron holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem.

Read full faculty bio on Wharton website

Executive Education Programs Taught

Digital Marketing Strategies for the Digital Economy
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.

Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.