Competitive Marketing Strategy will teach you how to:
- Use new tools to analyze competitors and their reactions to your marketing actions
- Leverage your strengths from your customers’ perspectives
- Understand and analyze the competitive landscape for your products or services
Today’s marketing is heavily influenced by technology, emerging communication platforms, and immediacy of information. This program harnesses a vast amount of knowledge to help you define the sources of your competitive advantage and exploit it for actionable results.
Competitive Marketing Strategies combines case study methodology with competitive simulations to deliver a high-impact experience that allows you to see the results of your actions in different competitive scenarios. Among the 11 program sessions, you will experience:
- Competing with Brand Equity
- Responding to New Competitive Market Entry
- Managing the Threat of Private Labels and Low-Price Competition
- First-Mover Advantage
Who Attends This Program
Competitive Marketing Strategy has attracted participants globally and from industries ranging from health care to technology to consumer products. The program is ideal for executives, particularly in marketing, such as:
- Brand and Marketing Strategists
- Product Strategists and Managers
- Corporate Planners
- Vice Presidents and Directors of Marketing
To further leverage the value and impact of Competitive Marketing Strategy, we encourage companies to send cross-functional teams of executives to Wharton. We offer one of two exciting group benefits to companies sending four or more participants to this program.
Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Program consultants are available to provide more information on course specifics and discuss how this program might meet your needs. Please contact them by e-mail or by phone at +1 215.898.1776.
Plan Your Stay
“Sitting on one side of me was the director of Coca-Cola Japan. Sitting on the other side of me was the vice president of Fed-Ex Global. The other guy sitting next to me was the head of marketing for the Brazilian Stock Exchange. Not only are you learning from the Wharton faculty, but you’re also learning from the people who you are teamed with — and pulling knowledge from them as well.”
— Jacqueline Martin, Director of Marketing and Business Development, National Medical Reviews, Inc.
"Wharton's program is an adventure through five days of advanced case studies and simulations on competitive marketing strategies. The hand-picked staff of presenters was very good. I feel charged up and ready to immediately apply the strategies to my business."
— Group Product Manager, Chemicals Manufacturer
"Wharton's Competitive Marketing Strategy Program is top notch. The program effectively blends case study with theory to address real-life competitive issues."
— Director of Finance, Optics Manufacturer
"This program has helped open my horizon to the possibilities of improvement and innovation in my organization. The instructors are world class. The case studies were on target and current."
— National Sales Manager, Magnetic Media Co.