Program Experience

Highlights and Key Outcomes

In Pricing Strategies: Measuring, Capturing, and Retaining Value, you will:

  • Think more expansively about pricing
  • Discover new and changing pricing practices, including new approaches to competition
  • Guide purchasing decisions and understand willingness to pay based on the latest consumer psychology insights
  • Set prices to maximize profit, not just margin or market share
  • Use pricing to communicate value to your customers
  • Gain organizational support for your pricing decisions

Wharton LIVE Online Programming

Real-time peer learning with deep faculty engagement and global networking

The live, online version of Pricing Strategies is a five-day program that will be delivered online and taught by the same Wharton faculty who teach in the on-campus program. Participants will have direct access to Wharton faculty throughout the program and engage in dynamic group exercises that help reinforce the learning and enable networking among the peer community. This live online program is a fully immersive and structured learning experience that culminates with a new set of knowledge and tools that can be put to immediate use.

Program Duration:

Dec. 6 – 10, 2021
10:00 a.m. to 3:30 p.m. EST

Experience & Impact

This highly practical program dispels simplistic thinking about what price is and how to manage it. You will learn tools and techniques based on the latest in academic theory, consumer psychology, and real-world research (none of which require complex mathematics). Wharton’s global pricing experts will show you how to apply your new knowledge to real business challenges and help you develop new ways to drive profits and execute strategic pricing plans.

Curriculum from Wharton's MBA program offers a rigorous framework that can be put to use immediately. You will learn best practices from many industries and gain hands-on experience applying new tools and techniques. Dedicated networking sessions will help you benefit from the experiences and perspectives of a talented group of peers. You will leave knowing how to make better pricing decisions and how to defend those decisions with confidence.

Session topics include:

  • Analytical Foundations for Pricing Decisions
  • Lifetime Value of the Customer
  • Smart Value Pricing in the Age of Big Data
  • Capturing Value through Regression Analysis
  • Pricing a New Product
  • Using Conjoint Analysis to Measure Price Sensitivity
  • Psychological Aspects of Pricing
  • Managing Price Competition
  • Ethical Aspects of Pricing Strategy
  • Channel Pricing in an Omni-Channel World
  • Implementing Pricing Strategy from Start to Finish

Convince Your Supervisor

Here’s a justification letter you can edit and send to your supervisor to help you make the case for attending this Wharton program.


Due to our application review period, applications submitted after 12:00 p.m. ET on Friday for programs beginning the following Monday may not be processed in time to grant admission. Applicants will be contacted by a member of our Client Relations Team to discuss options for future programs and dates.

Who Should Attend

Pricing Strategies is essential for:

  • Executives charged with ensuring overall company profitability
  • Those engaged in launching new products or services
  • Mid- to senior-level executives in product development, marketing, or accounting and finance
  • Those responsible for designing, evaluating, and implementing pricing strategies in both B2B and B2C
  • Entrepreneurs who are working to develop a business model and calculate the value of their product or service
  • Leaders in industries experiencing pricing disruptions and innovations, including but not limited to: medical, fintech, technology, entertainment, and automotive

Fluency in English, written and spoken, is required for participation in Wharton Executive Education programs unless otherwise indicated.


Participant Profile

Participants by Industry

Pricing Strategies participants by industry

Participants by Job Function

Pricing Strategies participants by job function

Participants by Region

Pricing Strategies participants by region


Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants.

Faculty


Jagmohan Raju

Jagmohan Raju, PhDSee Faculty Bio

Academic Director

Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing; Vice Dean, Wharton Executive Education

Research Interests: Competitive strategy, pricing, retailing


John Zhang

Z. John Zhang, PhDSee Faculty Bio

Academic Director

Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

Research Interests: Channel and retail management, pricing strategies


Herb Hovenkamp

Herbert Hovenkamp, JD, PhDSee Faculty Bio

James G. Dinan University Professor; Professor of Legal Studies and Business Ethics, The Wharton School; Professor of Law, University of Pennsylvania


Raghuram Iyengar

Raghuram Iyengar, PhDSee Faculty Bio

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Research Interests: Pricing, social influence, social networks

Testimonials


The executive Wharton experience has provided me with a rigorous curriculum, top faculty, and high standards. Today’s executive leadership must continue to develop itself to ensure it stays in best-of-class. Using systems and statistical approaches to business solutions has proven effective over the traditional construction, Ouija board method. The Pricing Strategies program faculty has exceeded my expectations with their knowledge across all silos of business — mile deep. I attended this program with my controller and found it invaluable, as we now speak a common language.”

Tony Saldutti Executive Vice President, Engineering Firm

Date, Location, & Fees

December 6 – 10, 2021Live Online$7,80010:00 a.m. to 3:30 p.m. EST


Download the program schedule, including session details and format.

Download ScheduleApply Now

Prices are subject to change.


Contact Us

Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776

 execed@wharton.upenn.edu


Smart PricingSmart PricingIn this book, find out how innovative pricing strategies can help companies create and capture value as well as customers.Download a free chapter »

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