Jagmohan S. Raju, PhD Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing; Vice Dean, Wharton Executive EducationResearch Interests:Competitive strategy, pricing, retailingAbout Jagmohan: An award-winning professor and internationally renowned pricing expert, Jagmohan Raju has taught extensively in Wharton’s MBA, EMBA, and Executive Education divisions. In addition to being the Vice Dean of Executive Education, Raju is also the Joseph J. Aresty Professor of Marketing and the former chairman of Wharton’s Marketing department. His research interests include pricing, strategic alliances, new product introduction strategy, retailing, private labels, and corporate advertising. Raju has consulted extensively with multinational companies on designing pricing strategies and developing launch plans for new products. He holds a PhD in Business, an MS in Operations Research, and an MA in Economics from Stanford University. He also has an MBA from the Indian Institute of Management, Ahmedabad, and a BTech in Electrical Engineering from the Indian Institute of Technology, Delhi. Read full faculty bio on Wharton website Executive Education Programs Taught:Business Essentials for ExecutivesDrawing on key faculty and content from Wharton’s top-ranked MBA program, this program introduces you to the critical business concepts every successful manager needs to understand in marketing, finance, strategy, negotiations, and leadership. Customer Analytics for Growth Using Machine Learning, AI, and Big DataSharpen your analytics mindset and build competency in the skills needed to oversee data-driven business decisions. Discover how to bridge knowledge and communication gaps that may exist between your data science teams and your organization's leadership. Customer-Driven Marketing – Middle EastGain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. Digital Marketing Strategies for the Digital EconomyAcademic DirectorUnderstand and evaluate key aspects of digital marketing, including digital strategy, social media and influencer marketing, to enable successful development and implementation of relevant and powerful digital marketing efforts. General Management ProgramAcademic DirectorEnhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply. Pricing Strategies: Measuring, Capturing, and Retaining ValueAcademic DirectorGain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services. Strategic Marketing for Competitive AdvantageAcademic DirectorLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
