> Jagmohan S. Raju, PhD Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton SchoolResearch Interests:Competitive strategy, pricing, retailing About Jagmohan An award-winning professor and internationally renowned pricing expert who served as vice dean of Executive Education for nearly six years, Jagmohan S. Raju has taught extensively in Wharton’s MBA, EMBA, and Executive Education divisions. His research interests include pricing, strategic alliances, new product introduction strategy, retailing, private labels, and corporate advertising. Raju has consulted extensively with multinational companies on designing pricing strategies and developing launch plans for new products. He holds a PhD in Business, an MS in Operations Research, and an MA in Economics from Stanford University. He also has an MBA from the Indian Institute of Management, Ahmedabad, and a BTech in Electrical Engineering from the Indian Institute of Technology, Delhi. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtBusiness Essentials for ExecutivesAccelerate your career with an in-depth understanding of the core concepts that drive business in every industry. Tap into the minds of Wharton’s world-renowned MBA faculty to become a stronger, more decisive leader. Customer-Driven Marketing – Middle EastGain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. General Management ProgramAcademic DirectorInvigorate, strengthen, and refine your leadership skills while elevating your management skills. Gain operational insight as you advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Accelerate your career while building an invaluable global network. Upon completion, you will be granted highly sought-after Wharton alumni status. Pricing Strategies: Measuring, Capturing, and Retaining ValueAcademic DirectorLearn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use. Strategic Marketing for Competitive AdvantageAcademic DirectorLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
