Jagmohan S. Raju, PhD

Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing; Vice Dean, Wharton Executive Education

Research Interests:

Competitive strategy, pricing, retailing

About Jagmohan:

An award-winning professor and internationally renowned pricing expert, Jagmohan Raju has taught extensively in Wharton’s MBA, EMBA, and Executive Education divisions. In addition to being the Vice Dean of Executive Education, Raju is also the Joseph J. Aresty Professor of Marketing and the former chairman of Wharton’s Marketing department.

His research interests include pricing, strategic alliances, new product introduction strategy, retailing, private labels, and corporate advertising. Raju has consulted extensively with multinational companies on designing pricing strategies and developing launch plans for new products.

He holds a PhD in Business, an MS in Operations Research, and an MA in Economics from Stanford University. He also has an MBA from the Indian Institute of Management, Ahmedabad, and a BTech in Electrical Engineering from the Indian Institute of Technology, Delhi.

Read full faculty bio on Wharton website


Executive Education Programs Taught:

Business Essentials for Executives

Drawing on key faculty and content from Wharton’s top-ranked MBA program, this program introduces you to the fundamentals every successful manager needs in marketing, finance, strategy, negotiations, and leadership.

Customer-Driven Marketing – Middle East

Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. (DUBAI)

General Management Program

Academic Director

Enhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply.

Pricing Strategies: Measuring, Capturing, and Retaining Value

Academic Director

Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.

Strategic Marketing for Competitive Advantage

Academic Director

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.

Wharton/ASIS Program for Security Executives: Making the Business Case for Security

This program covers the core concepts of business to broaden your managerial and strategic perspectives, enhance your business instincts, and sharpen your ability to tackle management challenges. It will help you work more effectively with other leaders in your organization and communicate the bottom-line impact of security decisions.