Date, Location, & Fees

Dec. 9 – 13, 2024
Philadelphia, PA
$12,000

Description

Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.

Highlights & Benefits

  • Deepen your understanding of current pricing challenges and complexities
  • Set prices to maximize profit, not margin or market share
  • Secure organizational support for pricing decisions

Audience

Those who are responsible for designing, evaluating, and implementing pricing strategies

Academic Director

Jagmohan Raju, PhDJoseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School

Z. John Zhang, PhDTsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

Date, Location, & Fees

Mar. 11 – 15, 2024
Philadelphia, PA
$12,000
Oct. 21 – 25, 2024
Philadelphia, PA
$12,000

Description

Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.

Highlights & Benefits

  • Learn more about how machine learning and artificial intelligence can enhance managerial decisions
  • Master and select the right tools for predicting future customer behavior
  • Gain new insights into selecting and managing data-science teams

Audience

Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams

Academic Director

Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School



Contact Us

Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776 execed@wharton.upenn.edu