> Z. John Zhang, PhD Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China CenterResearch Interests:Channel and retail management, pricing strategies About Z. John Professor Z. John Zhang’s research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry, luxury goods, and channel and retail management. Recent work focuses on a luxury brand’s pricing strategy in the presence of high quality, low price counterfeits, as well as the optimal design of a luxury brand’s online and offline strategies. In addition, his recent research also looks into how it takes a country to create prominent global brands. Professor Zhang’s research has been published in top-tier academic journals including Marketing Science, Management Science, and the Journal of Marketing Research. He also served as area editor for Marketing Science, Management Science, and Quantitative Marketing and Economics in the past, and currently serves as the area editor for Management Science and International Journal of Research in Marketing. Professor Zhang has won numerous academic and teaching awards. Professor Zhang received a PhD and MA in economics from the University of Michigan, a PhD and MA in History and Sociology of Science and Technology from the University of Pennsylvania, and a BA in Engineering Automation and Philosophy of Science from Huazhong University of Science and Technology in Hubei, China. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtCEO Academy®Developed through a partnership between Wharton Executive Education and the CEO Academy®, this program provides CEOs with an unparalleled opportunity to connect with peers in a dynamic setting and enhance their leadership and strategic decision-making skills. Pricing Strategies: Measuring, Capturing, and Retaining ValueAcademic DirectorLearn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
