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John Zhang

Z. John Zhang, PhD

Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

Research Interests:Channel and retail management, pricing strategies

About Z. John

A pricing and marketing management expert, John focuses his research primarily on competitive pricing strategies, the design of pricing structures, and channel management. He has taught at the Olin School of Business of Washington University in St. Louis and Columbia Business School. John is the coauthor of the book Smart Pricing: How Google, Priceline and Leading Business Use Pricing Innovation for Profitability.

Read full faculty bio on Wharton website


Executive Education Programs Taught

Global CEO Program: A Transformational Journey

This program meets in three non-consecutive weeks in three different countries – CEIBS in Shanghai, China; the Wharton School in Philadelphia; and IESE in Barcelona, Spain. Strengthen your knowledge of new markets, reflect on pressing issues, and broaden your skills as a senior leader.

Pricing Strategies: Measuring, Capturing, and Retaining Value

Academic Director

Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.

Strategic Marketing for Competitive Advantage

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.