Raghuram Iyengar, PhD Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton SchoolResearch Interests:Pricing, social influence, social networksAbout Raghuram: Raghuram Iyengar is a professor of marketing at the Wharton School and faculty director of Wharton Customer Analytics, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science. Read full faculty bio on Wharton website Executive Education Programs Taught:Business Analytics: From Data to Insights — ONLINEThis three-month online certificate program provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Customer Analytics for Growth Using Machine Learning, AI, and Big DataAcademic DirectorSharpen your analytics mindset and build competency in the skills needed to oversee data-driven business decisions. Discover how to bridge knowledge and communication gaps that may exist between your data science teams and your organization's leadership. Digital Marketing Strategies for the Digital EconomyAcademic DirectorUnderstand and evaluate key aspects of digital marketing, including digital strategy, social media and influencer marketing, to enable successful development and implementation of relevant and powerful digital marketing efforts. Pricing Strategies: Measuring, Capturing, and Retaining ValueGain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.