Raghuram Iyengar, PhD

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics Initiative (WCAI), The Wharton School

Research Interests:

Pricing, social influence, social networks

About Raghuram:

Raghuram Iyengar is a professor of marketing at the Wharton School and co-faculty director of the Wharton Customer Analytics Initiative, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response.

He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science.

Read full faculty bio on Wharton website


Executive Education Programs Taught:

Customer Analytics

Academic Director

Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.

Pricing Strategies: Measuring, Capturing, and Retaining Value

Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.

Strategic Marketing for Competitive Advantage

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.