Raghuram Iyengar, PhD

Raghura Iyengar

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Research Interests:

Pricing, social influence, social networks

About Raghuram:

Raghuram Iyengar is a professor of marketing at the Wharton School and faculty director of Wharton Customer Analytics, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response.

He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science.

Read full faculty bio on Wharton website


Executive Education Programs Taught:

Business Analytics: From Data to Insights — ONLINE

This three-month online certificate program provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions.

Customer Analytics for Growth Using Machine Learning, AI, and Big Data

Academic Director

Sharpen your analytics mindset and build competency in the skills needed to oversee data-driven business decisions. Discover how to bridge knowledge and communication gaps that may exist between your data science teams and your organization's leadership.

Pricing Strategies: Measuring, Capturing, and Retaining Value

Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.

Strategic Marketing for Competitive Advantage

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.