Herbert Hovenkamp, JD, PhD James G. Dinan University Professor; Professor of Legal Studies and Business Ethics, The Wharton School; Professor of Law, University of PennsylvaniaAbout Herbert: Herbert Hovenkamp is the James G. Dinan University Professor, Professor of Legal Studies and Business Ethics, and Professor of Law. As a Penn Integrates Knowledge (PIK) Professor with appointments in Wharton and Penn Law, Professor Hovenkamp works at the intersection of antitrust law, legal history, business, patents, and innovation. Called “the dean of American antitrust law” by The New York Times in 2011, Professor Hovenkamp received the John Sherman Award from the Antitrust Division of the Department of Justice in 2008, awarded a few times a decade for “outstanding achievement in antitrust law, contributing to the protection of American consumers and to the preservation of economic liberty.” He is an appointed fellow in the American Academy of Arts and Sciences and American Council of Learned Societies. Read full faculty bio on Wharton website Executive Education Programs Taught:Pricing Strategies: Measuring, Capturing, and Retaining ValueGain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.