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Global Executive Program

Program Overview

As China moves toward playing a larger, more significant role on the world business stage, the need for Chinese executives to have a greater global perspective is critical. A joint effort between the Guanghua School of Management, Peking University; Saïd Business School, Oxford University; College of Management, National Taiwan University; and the Wharton School, University of Pennsylvania, the Global Executive Program will help you gain and integrate a greater global outlook into your strategic leadership in order to guide your organization to success in China and beyond.

Read more about the Experience & Impact »

Program Highlights & Benefits

  • Network with industry peers and faculty from four renowned business schools
  • Gain a better understanding of the current business climate in China
  • Discover how to navigate the world’s financial markets to your organization’s advantage
  • Enhance your ability to manage innovation and lead your organization into growth opportunities
  • Learn the keys to transforming your organization through growth, strategy and succession planning

Contact Us

For more information about this program, email or phone Nicole Zhang at +86 10.6274.7089 (Beijing, China).

Dates TBD

This program takes place over four non-consecutive weeks. The program fee includes tuition, teaching materials, and accommodations for all weeks. Travel expenses are not included.

Still considering your options? View programs within Strategy & Innovation, Leadership or use our Program Finder.

Experience & Impact

Upon completion of this immersion program, you will be equipped with an international perspective built upon knowledge from best business practices from both the East and the West, enabling you to better understand your market, think and act innovatively, and lead your organization.

Taught in Chinese and English (with interpretation), this immersion program uses case studies, brainstorming, company visits, and panel discussions to provide multiple perspectives on global business development and promote skills such as innovation and identifying growth opportunities. The program is comprised of four, week-long sessions, presented on each partner’s campus across three continents.

Beijing: Understanding China and Yourself

  • Future Pattern of the World Economy and Transformation of the Chinese Economy
  • Globalized Business and International Management: An Integration Perspective
  • Insight into Human Nature and Leadership
  • Management and Culture
  • Strategic Thinking: Building and Sustaining Competitive Advantage
  • Strategic Human Resources for CEOs
  • Domestic Capital Market Operations: Mergers and Acquisitions
  • Disruptive Innovation in Emerging Markets

Wharton: Leading into the Future: Global Market Innovation and Leadership

  • Global Market Success: Consumer Research
  • Sustainable Growth: Identifying Profitable Growth Opportunities
  • Customer-Focused Branding
  • Strategies for Leading Innovation
  • A New Era of Global Leadership and Crisis Leadership

Oxford: Navigating Global Financial Markets

  • 21st Century Global Challenges
  • Making Global Investment Decisions and Sources of Finance
  • Private Equity: Global Trends and Applications
  • Measuring Financial Performance and Value-Based Management
  • Leadership Lessons from the Oxford Rowing Tradition

Taipei: Achieving Transformational Growth and Business Succession

  • Strategic Configuration for Sustainable Growth
  • Driving Business Innovation and Growth
  • Designing Service for Competitiveness
  • Leading Transformation Strategy
  • Building Leaders and Succession Management
  • Managing Brand Revitalization
  • Crafting Effective Corporate Governance
  • Family Business Governance and Succession

A Global School Partnership


Formerly known as the Center of Management Science, Guanghua School of Management (GSM) was established in 1985 and named after its largest benefactor in 1994. It is a public, not-for-profit business school under Peking University, the oldest, most prestigious university in the Chinese-speaking countries. GSM strives to achieve global competitiveness among the world's leading business education providers, and was the first school to offer MBA, EMBA, EDP, and PhD programs in China. Committed to creating and sharing the most advanced economic and management knowledge, the school has 101 full-time faculty members and an alumni network of more than 10,000 graduates.


The Saïd Business School embodies the academic rigor and forward thinking that has made the Oxford University a world leader in education. An integral part of the prestigious university, it is one of Europe's youngest and most entrepreneurial business schools and has a reputation for innovative business education and boundary-extending research. The Saïd Business School is dedicated to developing a new generation of business leaders and entrepreneurs. By offering excellence in executive education, the School is able to empower individuals to create opportunities, meet new challenges, and drive business impact.

Who Should Attend

Participants are Chinese-speaking decision makers, including CEOs, chairpersons, entrepreneurs, and government experts who are looking to expand their international outlook.


Z. John Zhang, PhD   See Faculty Bio

Academic Director

Murrel J. Ades Professor, Professor of Marketing; Director, Penn | Wharton China Center, The Wharton School

Research Interests: Channel and retail management, pricing strategies

Jagmohan Raju, PhD   See Faculty Bio

Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Executive Education, The Wharton School

Research Interests: Competitive strategy, pricing, retailing

Patti Williams, PhD   See Faculty Bio

Ira A. Lipman Associate Professor of Marketing, The Wharton School

Research Interests: Consumer decision-making, emotional and attitudinal ambivalence, the persuasive effects of emotion

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