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I attended a Wharton Executive Education marketing program with my controller and found it invaluable, as we now speak a common language.”
— Tony Saldutti, Executive Vice President, Engineering Firm

Analytical, theoretical, yet practical — Wharton’s marketing programs empower marketers and non-marketers alike to understand, reach, and influence consumers. Our faculty expertise and research explore branding, customer-centricity, analytics, marketing innovation, and pricing strategies.

Professor Patti Williams on the Depth and Breadth of Wharton Faculty

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Customer Driven Marketing — India

Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. (INDIA)
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Leading the Effective Sales Force

Make your sales force a sustainable competitive advantage for your firm. Gain a comprehensive approach to motivating and compensating the sales force and tools to manage increasing market complexities.
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Pricing Strategies: Measuring, Capturing, and Retaining Value

Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.
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Strategic Marketing Essentials

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
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Strategic Value of Customer Relationships

ONLINE ONLY — Discover how to identify your most valuable customers, apply marketing performance metrics, and rethink product development processes in order to deepen your company’s relationship with its best customers.
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Wharton Marketing Metrics™: Linking Marketing to Financial Consequences

Demonstrate your marketing programs’ ROI and strategically invest marketing dollars. Benefit from the latest research and tools to better assess and communicate the impact of marketing initiatives on your bottom line.
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