Creative and analytical, theoretical and practical — Wharton’s portfolio of Marketing & Sales executive programs empower marketers and non-marketers alike to understand, reach, and influence consumers.
Wharton's world-class Marketing faculty brings a depth of academic experience coupled with real-world knowledge from pricing and profitability to branding to analytics. Choose from among eight diverse programs specifically designed to explore various facets of the customer decision life cycle.
Strategic Value of Customer Relationships — ONLINE
Discover how to identify your most valuable customers, apply marketing performance metrics, and rethink product development processes in order to deepen your company’s relationship with its best customers.