> Sorin Patilinet Global Director, Mars Marketing Communications Lab About Sorin A self-proclaimed marketing engineer, Sorin Patilinet leads the Mars Marketing Communications Lab where he spearheads the creation of future marketing capabilities using a combination of human sciences, data and technology, and consumer insights. He focuses on advising global and local marketing teams on media and advertising strategies that create brand and category growth. He is passionate about discovering new marketing concepts, simplifying complex theories, and understanding human behavior. Mr. Patilinet is currently partnering with the Wharton Neuroscience Initiative to evolve how Mars thinks about neuromarketing. His work has been featured in Business Insider, The Drum, DigiDay, and WARC. He holds a master’s degree in telecommunications engineering from the Politehnica University of Bucharest.
