> Annie Wilson Senior Lecturer of Marketing, Faculty Director of MUSEResearch Interests:minimalism, signaling in consumer behavior, and responses to resource scarcity About Annie Annie Wilson is a Senior Lecturer of Marketing and Faculty Director of MUSE at the Wharton School. Annie has served as a senior behavioral scientist for Vanguard. She received a PhD in Marketing from Harvard Business School and a BA in English and Psychology from Georgetown University. Annie’s research interests include minimalism, signaling in consumer behavior, and responses to resource scarcity. Her research has been published in marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAI in Marketing: Creating Customer Value in an AI-Driven EnterpriseArtificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact.
