Adjunct Associate Professor; Director, Undergraduate Marketing Program, The Wharton School
Dr. Niedermeier’s research focuses on the social cognitive elements of consumer decision-making. His specific research interests involve mental simulation, counterfactual thinking, regret, and the role of possessions in consumers’ self-concept. Dr. Niedermeier has published in the Journal of Personality and Social Psychology
, Psychology and Marketing
, Organizational Behavior and Human Decision Processes
, Journal of Applied Social Psychology
, as well as several other academic journals. Dr. Niedermeier is also the co-author of a book on longitudinal categorical analysis. Prior to going into academics, Dr. Niedermeier worked in advertising specializing in the automotive industry and business-to-business marketing.
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