Elea McDonnell Feit, PhD Assistant Professor of Marketing, LeBow College of Business, Drexel University; Senior Fellow, Wharton Customer Analytics Initiative, The Wharton SchoolResearch Interests:Marketing analytics, digital marketingAbout Elea McDonnell: Elea McDonnell Feit’s research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched, or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm The Modellers, and most recently acting as the executive director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. Professor McDonnell Feit enjoys making analytics and statistics accessible to a broad audience and has recently co-authored a book titled R for Marketing Research and Analytics with Chris Chapman. She regularly teaches popular tutorials and workshops for practitioners on digital marketing, marketing experiments, marketing analytics in R, discrete choice modeling, and hierarchical Bayes methods, as well as undergraduate, MBA, and MS Business Analytics classes at Drexel and Wharton. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University, and a BA in Mathematics from the University of Pennsylvania.