> Eric T. Bradlow, PhD The K. P. Chao Professor; Professor of Marketing; Vice Dean of AI and Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of PennsylvaniaResearch Interests:Bayesian computation, latent variable models, marketing research methods, missing data problems, analytics, psychometrics About Eric Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, and Vice Dean of AI & Analytics at Wharton. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. Professor Bradlow is a fellow of the INFORMS Society for Marketing Science, a fellow of the American Statistical Association, a fellow of the American Educational Research Association, past chairperson of the American Statistical Association Section on Statistics in Marketing, past editor-in-chief of Marketing Science, and past statistical fellow of Bell Labs, and he worked at DuPont Corporation’s Corporate Marketing and Business Research Division and the Educational Testing Service. Professor Bradlow’s research has been published in the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and the Journal of Marketing Research. He also serves as associate editor for the Journal of the American Statistical Association and the Journal of Marketing Research, and is on the editorial boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce. Professor Bradlow has won numerous teaching awards at Wharton, including the Linback Award for Distinguished PhD Teaching and Mentoring, the Anvil Award for MBA Education, the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching Award and the Excellence in Teaching Award. His teaching interests include courses in statistics, marketing research, marketing management, and PhD data analysis, as well as any material related to customer analytics. Professor Bradlow earned his PhD and master’s degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAI in Marketing: Creating Customer Value in an AI-Driven EnterpriseCo-Academic DirectorArtificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact. Analytics for Strategic Growth: AI, Smart Data, and Customer InsightsHarness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
