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Eric Bradlow

Eric T. Bradlow, PhD

The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania

Research Interests:Marketing research methods, missing-data problems, psychometrics

About Eric

An applied statistician, Eric uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.

Eric’s research has been published in the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and the Journal of Marketing Research. His most recent study is “Putting a Price Tag on Facebook: Quantifying the Value of Online Social Networks.”

Eric has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching Award and the Excellence in Teaching Award. In 2009, he published (with Keith Niedermeier and Patti Williams) Marketing for Financial Advisors (McGraw-Hill).

Read full faculty bio on Wharton website


Executive Education Programs Taught

Advanced Business Analytics Program

Academic Director

An immersive 12-month program that explores data analytics tools and strategies, and their applications in real-world business scenarios. The rigorous curriculum includes interactive online sessions and on-campus electives, and offers a path to alumni status for qualified individuals.

Business Analytics: From Data to Insights

This three-month online certificate program provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions.

Customer Analytics for Growth Using Machine Learning, AI, and Big Data

Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.

Management Development Program: Develop Your Managerial Mindset

Reach your potential as a manager through this six-month program that blends hard and soft skills into one holistic learning experience, culminating with a live three-day on-campus experience.