> George Day, PhD Geoffrey T. Boisi Professor Emeritus, The Wharton SchoolResearch Interests:Competitive strategies in global markets, strategic planning processes About George The author of Strategy from the Outside-In, a co-winner of the 2011 Berry-AMA prize for the best book in marketing, George is an expert in marketing and strategy. He has taught at Stanford University and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School, and the London Business School. He has consulted for such clients as General Electric, IBM, Unilever, Coca-Cola, Boeing, Best Buy, and Medtronic. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtGlobal Strategic LeadershipLead your organization through the shifting global marketplace by building strategies that outmaneuver unpredictable trends and outperform the competition. Gain the insight necessary to predict future scenarios and create the global advantages required to drive success. Leading Digital TransformationShift your mindset from traditional thinking on product- or service-based value creation and competition to a platform and ecosystem perspective, and understand the new set of strategic choices and tradeoffs they represent. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
