George Day

George Day, PhD

Geoffrey T. Boisi Professor Emeritus; Faculty Emeritus in Residence of Mack Institute of Innovation Management, The Wharton School

Research Interests:Competitive strategies in global markets, strategic planning processes

About George

George S. Day is the Geoffrey T. Boisi Emeritus Professor at the Wharton School of the University of Pennsylvania.  He was previously the executive director of the Marketing Science Institute and the founder and co-director of the Mack Institute for Innovation Management.

He has been a consultant to numerous corporations such as General Electric, IBM, Unilever, E.I. DuPont de Nemours, W.L Gore & Associates, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, Agilent, and Medtronic. He is the past chairman of the American Marketing Association. His primary areas of activity are marketing, strategy making, organic growth and innovation, organizational change, and competitive strategies in global markets. He has served on 10 boards of directors for nonprofit organizations and for-profit companies.

Professor Day has authored 19 books in the areas of marketing, innovation, and strategic management. His most recent books are Strategy from the Outside In: Profiting from Customer Value (with Christine Moorman), 2010; Innovation Prowess: Leadership Strategies for Accelerating Growth, 2013; and See Sooner — Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (with Paul Schoemaker), 2019.

He has won 10 best article award and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003,the Mahajan Award for career contributions to strategy in 2001, and the William L. Wilkie, Marketing for a Better World award in 2017. In 2003, he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. In 2011, he was chosen as one of 11 “Legends in Marketing.” In 2020, he received the Sheth Medal, awarded every two years for distinguished contributions to marketing and strategic management.

Read full faculty bio on Wharton website

Executive Education Programs Taught

Global Strategic Leadership

Lead your organization through the shifting global marketplace by building strategies that outmaneuver unpredictable trends and outperform the competition. Gain the insight necessary to predict future scenarios and create the global advantages required to drive success.

Leading Digital Transformation

Shift your mindset from traditional thinking on product- or service-based value creation and competition to a platform and ecosystem perspective, and understand the new set of strategic choices and tradeoffs they represent.

Strategic Marketing for Competitive Advantage

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.