Geoffrey T. Boisi Professor Emeritus of Marketing, The Wharton School
Competitive strategies in global markets, strategic planning processes
The author of Strategy from the Outside-In, a co-winner of the 2011 Berry-AMA prize for the best book in marketing, George is an expert in marketing and strategy. He has taught at Stanford University and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School, and the London Business School. He has consulted for such clients as General Electric, IBM, Unilever, Coca-Cola, Boeing, Best Buy, and Medtronic.
Read full faculty bio on Wharton website
Wharton professor George S. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate.
Discover how you can formulate a global strategy for your organization and learn how to execute it with speed and agility. Explore ways of serving customers and leading across borders. Expand your organization’s visionary capacity to inspire greater possibilities for your collective future.
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.