George Day, PhD

George Day

Geoffrey T. Boisi Professor Emeritus of Marketing, The Wharton School

Research Interests:

Competitive strategies in global markets, strategic planning processes

About George:

The author of Strategy from the Outside-In, a co-winner of the 2011 Berry-AMA prize for the best book in marketing, George is an expert in marketing and strategy. He has taught at Stanford University and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School, and the London Business School. He has consulted for such clients as General Electric, IBM, Unilever, Coca-Cola, Boeing, Best Buy, and Medtronic.

Read full faculty bio on Wharton website


Innovation Prowess

Innovation Prowess: Leadership Strategies for Accelerating Growth

Wharton professor George S. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate.


Executive Education Programs Taught:

Global Strategic Leadership

Discover how you can formulate a global strategy for your organization and learn how to execute it with speed and agility. Explore ways of serving customers and leading across borders. Expand your organization’s visionary capacity to inspire greater possibilities for your collective future.

Strategic Marketing for Competitive Advantage

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.