> Gideon Nave, PhD Assistant Professor of Marketing, The Wharton SchoolResearch Interests:Computational neuroscience, cognitive psychology, game theory, machine learning About Gideon Professor Nave’s research uses a medley of quantitative and experimental methods from the fields of Computational Neuroscience, Cognitive Psychology, Game Theory, and Machine Learning, for reverse-engineering the decision-making process in humans. Nave’s research was published in top academic journals such as Science, Proceedings of the National Academy of Science, Management Science, and Journal of Marketing Research. Nave holds a PhD in Computation & Neural Systems from Caltech. He completed his BSc and MSc in Electrical Engineering at the Technion — Israel institute of technology, specializing in Signal Processing. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtThe Neuroscience of Business: Innovations in Leadership and Strategic DecisionsLearn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.