Sebastian S. Kresge Professor of Marketing; Professor of Operations, Information, and Decisions, The Wharton School
Marketing research, user-generated content, new product forecasting and planning models
Jehoshua (Josh) Eliashberg is the Sebastian S. Kresge Professor of Marketing and Professor of Operations, Information and Decisions at the Wharton School of the University of Pennsylvania. He has also held visiting scholar positions at the business schools of the University of Chicago, Chulalongkorn University (Bangkok, Thailand), Penn State University, INSEAD (Fontainebleau, France), Erasmus University (Rotterdam, The Netherlands), Singapore Management University, Carnegie-Mellon University, the University of British Columbia, UCLA.
Professor Eliashberg received a BSc in Electrical Engineering from the Technion-Israel Institute of Technology at Haifa, an MBA from Tel-Aviv University, and a PhD in Decision Sciences and Marketing from Indiana University. He also received an Honorary Masters from the University of Pennsylvania.
Professor Eliashberg’s research interests are in developing models and methodologies to solve business problems. He has particular interest in the media and entertainment, pharmaceutical, and the hi-tech industries. His work has been the subject of articles appearing in The Financial Times, Forbes, Fortune, Los Angeles Times, The New York Times, The Wall Street Journal, and The Washington Post. He also serves as an advisor to a number of startup companies.
Professor Eliashberg has participated extensively in various executive education programs. His executive education and consulting activities include AccentHealth, AstraZeneca, AT&T, Booz, Allen & Hamilton, Bell Atlantic, Campbell Soup, Cheil Communications, CTV Television Network (Canada), Domino’s Pizza, Franklin Mint, General Motors, Givaudan, HBO, IBM, Independence Blue Cross, Inmar, Janssen Pharmaceutica Inc., Johnson & Johnson, LG Electronics, Lucent Technologies, Multimedia Development Corp. (Malaysia), Pathe Cinema (Holland), Philip Morris, The Siam Cement Group (Thailand), Sirius Satellite Radio, Warner Home Video, Weave Innovations Inc., Woodside Travel Trust, and Wyeth/Pfizer Pharmaceuticals.
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Understand and evaluate key aspects of digital marketing, including digital strategy, social media and influencer marketing, to enable successful development and implementation of relevant and powerful digital marketing efforts.