The Lauder Professor Emeritus of Marketing; Academic Director, The Wharton Fellows Program; Director, SEI Center for Advanced Studies in Management
Global marketing strategy, marketing-driven corporate strategy, new product and business development
Yoram (Jerry) Wind joined the Wharton faculty in 1967, after receiving his doctorate from Stanford University. Since 1988, he has served as the founding director of the Wharton “think tank” — the SEI Center for Advanced Studies in Management — and is currently leading the development of the X-Functional Integration initiatives of the School. He is also the founder and academic director of the Wharton Fellows program and the initiator and founding editor of Wharton School Publishing, the joint venture of Wharton and Pearson/Financial Times. Dr. Wind has consulted and conducted research for more than 100 companies. His most recent books, The Power of Impossible Thinking, with Colin Crook, Driving Change, with Jeremy Main, and Convergence Marketing, with Vijay Mahajan, have received wide acclaim.
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