The Lauder Professor Emeritus of Marketing; Academic Director, The Wharton Fellows Program; Director, SEI Center for Advanced Studies in Management
Global marketing strategy, marketing-driven corporate strategy, new product and business development
Yoram (Jerry) Wind joined the Wharton faculty in 1967, after receiving his doctorate from Stanford University. Since 1988, he has served as the founding director of the Wharton “think tank” — the SEI Center for Advanced Studies in Management — and is currently leading the development of the X-Functional Integration initiatives of the School. He is also the founder and academic director of the Wharton Fellows program and the initiator and founding editor of Wharton School Publishing, the joint venture of Wharton and Pearson/Financial Times. Dr. Wind has consulted and conducted research for more than 100 companies. His most recent books, The Power of Impossible Thinking, with Colin Crook, Driving Change, with Jeremy Main, and Convergence Marketing, with Vijay Mahajan, have received wide acclaim.
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Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
This program meets on three non-consecutive weeks in three different countries – CEIBS in Shanghai, China; the Wharton School in Philadelphia; and IESE in Barcelona, Spain. Strengthen your knowledge of new markets, reflect on pressing issues, and broaden your skills as a senior leader.
This program offers a lifelong network of senior executives, Wharton faculty, and leading experts that provides continuous critical knowledge, challenges to the status quo, and unparalleled decision support. The program’s unique format – short, global master classes and a continuously linked community of experts – helps senior leaders to meet the current and future business challenges of accelerated, disruptive change.