The Lauder Professor Emeritus of Marketing; Academic Director, The Wharton Fellows Program; The Wharton School of the University of Pennsylvania
Global marketing strategy, marketing-driven corporate strategy, new product and business development
Yoram (Jerry) Wind joined the Wharton faculty in 1967, after receiving his doctorate from Stanford University. He was the founding director of Wharton’s SEI Center for Advanced Studies in Management, the founder and academic director of the Wharton Fellows program and the initiator and founding editor of Wharton School Publishing, a joint venture of Wharton and Pearson/Financial Times. Professor Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He has consulted and conducted research for more than 100 companies. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing.
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Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
This program meets on three non-consecutive weeks in three different countries – CEIBS in Shanghai, China; the Wharton School in Philadelphia; and IESE in Barcelona, Spain. Strengthen your knowledge of new markets, reflect on pressing issues, and broaden your skills as a senior leader.
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This program offers a lifelong network of senior executives, Wharton faculty, and leading experts that provides continuous critical knowledge, challenges to the status quo, and unparalleled decision support. The program’s unique format – short, global master classes and a continuously linked community of experts – helps senior leaders to meet the current and future business challenges of accelerated, disruptive change.