> Joe Kable, PhD Baird Term Associate Professor of Psychology, University of Pennsylvania About Joe Joe Kable is the Baird Term Associate Professor of Psychology at the University of Pennsylvania. Research in his lab is concerned with how people make choices, and the neurophysiological mechanisms underlying decision-making. This work combines approaches from experimental economics, the psychology of judgment and decision-making, and social and cognitive neuroscience. Executive Education Programs TaughtThe Neuroscience of Business: Innovations in Leadership and Strategic DecisionsLearn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.