Professor of Operations, Information, and Decisions, The Wharton School
Judgment and decision making, experimental methods, consumer behavior
Joseph Simmons’ research focuses on judgment and decision making, with an emphasis on understanding the psychological processes that lead managers and consumers to make irrational and suboptimal decisions. He has published in top-tier peer-reviewed psychology and business journals, such as Psychological Science, Journal of Experimental Psychology: General, Journal of Consumer Research, and Journal of Marketing Research. In addition, his research on experimental methods has helped change the way behavioral scientists conduct and report their research, so as to improve the integrity of the scientific process.
Read full faculty bio on Wharton website
There’s an art and science to making strategic business decisions. Explore the best practices and behaviors that lead to good decision-making habits. Learn how to effectively use critical thinking in business and gain a deeper understanding of the role personal judgment and emotions play in the decision-making process.