> Michael Platt, PhD Director, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania About Michael Michael Platt has been selected as the 16th Penn Integrates Knowledge Professor, effective July 1, 2015. Platt, a neuroscientist whose work focuses on the brain’s decision-making processes, has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School. Platt has served as professor of neurobiology, director of the Duke Institute for Brain Sciences, and director of the Center for Cognitive Neuroscience at Duke University. Organizations such as the National Foundation, the Klingenstein Foundation, the McDonnell Foundation, and the Department of Defense have supported his research, and he has been recognized in the New York Times, the Washington Post, the Wall Street Journal, National Public Radio, ABC, BBC and PBS. Professor Platt has also served as the president of the Society for Neuroeconomics. He holds a PhD in Biological Anthropology from Penn and a BA in Biological Anthropology from Yale. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtThe Neuroscience of Business: Innovations in Leadership and Strategic DecisionsAcademic DirectorLearn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
