> Patti Williams, PhD Ira A. Lipman Associate Professor of Marketing, The Wharton SchoolResearch Interests:Consumer decision making, emotional and attitudinal ambivalence, the persuasive effects of emotion About Patti Patti Williams is the Ira A. Lipman Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. She received her BA from Stanford University and her MBA and PhD from the University of California, Los Angeles. Prior to joining Wharton, she was an assistant professor at NYU’s Stern School of Business, and she has been a visiting scholar at the Stanford Graduate School of Business. Patti’s research focuses on the role of emotions in consumer decision making and has appeared in the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology, among others. She is the president of the Society for Consumer Psychology. Patti has received numerous teaching awards, including the Wharton Excellence in Teaching Award. At Wharton Executive Education, she teaches to companies such as Google, Citi, Genentech, and others. In addition to her role as academic director of the Executive Development Program, she also serves as the academic dean of the Estée Lauder Companies Global Marketing University, an extensive executive education partnership with Wharton. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtExecutive Development ProgramAcademic DirectorAscend to greater levels of management by honing your business acumen in multiple core competencies and advance your strategic decision-making capabilities to think faster, smarter, and more creatively. Intensive executive coaching from Wharton’s world-renowned faculty prepares you to lead your organization through the massive disruption happening in industries everywhere. LMC: Advancing Business AcumenThis program provides business insights to help high-potential managers in the construction industry so they can improve their financial acumen and organizational collaboration.