Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Lifetime value of the customer, sales forecasting for new products, behavioral data
The author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, Peter’s expertise centers on the analysis of behavioral data to understand and forecast customer’s-purchasing activities. Peter has consulted for firms in a wide range of industries, including consumer packed goods, interactive media, financial services, retailing, and pharmaceuticals.
Read full faculty bio on Wharton website
Check out Peter Fader’s book from Wharton Digital Press.
Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.
Transitioning from functional, unit, or regional management to general management requires knowledge in areas such as finance, marketing, leadership, and strategy. This program prepares you for the complexities of organizational dynamics, communication, and leadership.
This program provides business insights to help high-potential managers in the construction industry, so they can improve their financial acumen and organizational collaboration.