Peter Fader, PhD

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Research Interests:

Lifetime value of the customer, sales forecasting for new products, behavioral data

About Peter:

The author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, Peter’s expertise centers on the analysis of behavioral data to understand and forecast customer’s-purchasing activities. Peter has consulted for firms in a wide range of industries, including consumer packed goods, interactive media, financial services, retailing, and pharmaceuticals.

Read full faculty bio on Wharton website


Customer Centricity: Focus on the Right Customers for Strategic Advantage

Check out Peter Fader’s book from Wharton Digital Press.


Executive Education Programs Taught:

Customer Analytics

Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.

Executive Development Program

Academic Director

Transitioning from functional, unit, or regional management to general management requires knowledge in areas such as finance, marketing, leadership, and strategy. This program prepares you for the complexities of organizational dynamics, communication, and leadership.

LMC: Driving Growth

This program provides business insights to help high-potential managers in the construction industry, so they can improve their financial acumen and organizational collaboration.