> Pinar Yildirim, PhD Associate Professor of Marketing, The Wharton SchoolResearch Interests:Media, advertising, industrial organization, social networks, social media, news media, privacy, political economy, open innovation About Pinar Pinar Yildirim is associate professor of marketing at the Wharton School; associate professor by courtesy at Penn Department of Economics; NBER faculty fellow; affiliated faculty at Applied Mathematics and Computer Science program at Penn; senior fellow at the Center for Technology, Innovation & Competition at the University of Pennsylvania Law School; and senior fellow at the Leonard Davis Institute at the University of Pennsylvania. She was an Amazon Scholar focused on marketing and AI strategy. Professor Yildirim’s research areas are technology, media, and information economics. She focuses on applied theory and economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading management and marketing journals including American Economic Review, Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She authored chapters in two books in addition to articles for the Brookings Institute and the Wall Street Journal. She has received numerous grants and honors including Marketing Science Institute Scholar, Seenu Srinivasan Young Scholar Award in Quantitative Methodology, and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered by numerous media outlets such as CNN, the Wall Street Journal, the New York Times, the Washington Post, NPR, Forbes, Politico, Vox, and the San Francisco Chronicle, among others. She served as an associate editor for Marketing Science and also served on the boards of Marketing Science and Journal of Marketing Research. Professor Yildirim collaborates with several large and small firms. She holds a PhD degree in Marketing and Business Economics and another PhD degree in Industrial Engineering, both from the University of Pittsburgh, with coursework at Carnegie Mellon University. She teaches in Wharton Executive Education, Wharton MBA Program for Executives, MBA, and undergraduate programs and is a frequent contributor to Knowledge@Wharton and Wharton Business Radio. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtLeading AI and Digital TransformationEmerging digital technologies present strategic threats and new opportunities for innovation and growth. In this program, you’ll develop a framework to lead in the face of digital disruption — including how to harness AI to drive competitive advantage and smarter decision-making.
