> Ron Berman, PhD Associate Professor of Marketing, The Wharton SchoolResearch Interests:Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization About Ron Professor Berman is an associate professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics, and the marketing actions of startup firms. His recent research looks at how advertisers incorrectly attribute sales to online advertising, which results in suboptimal campaigns, and how search engine optimization (SEO) may improve search engine results, contrary to common belief. Professor Berman's previous experience includes working on internet and media investments as a venture capitalist at Carmel Ventures and developing software for the IDF. Currently, Professor Berman mentors startups at the UpWest Labs accelerator and spends time meeting and advising young entrepreneurs. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science, Physics, and Mathematics from the Hebrew University in Jerusalem. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAI in Marketing: Creating Customer Value in an AI-Driven EnterpriseArtificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact. Fundamentals of Digital Marketing, Social Media, and E-CommerceGain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
