> Ryan Dew, PhD Associate Professor of Marketing, The Wharton School Research Interests:Marketing analytics, data-driven design, decision support, preference measurement About Ryan Ryan Dew is an associate professor of marketing at the Wharton School of the University of Pennsylvania. His research explores how generative AI, machine learning, and Bayesian statistical methodologies can solve applied marketing problems and enhance the capacity of marketing managers to make data-driven decisions. He has received a number of awards for his teaching and research, including the Wharton Teaching Excellence Award and the Frank M. Bass Award, and was recognized as a 2023 Marketing Science Institute Young Scholar. He holds a PhD from Columbia University and a BA from the University of Pennsylvania. Read full faculty bio on Wharton website
