Shiri Melumad

Shiri Melumad, PhD

Assistant Professor of Marketing, The Wharton School

Research Interests:Consumer psychology of technology, new media and user-generated content, digital marketing

About Shiri

Shiri Melumad is an Assistant Professor of Marketing and Wolpow Family Faculty Scholar at the Wharton School of the University of Pennsylvania. Dr. Melumad’s research interests include the consumer psychology of technology usage, new media and user-generated content, and digital marketing. Her work has appeared in a number of journals including the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing.

She holds a PhD and MPhil in Marketing from Columbia University’s Graduate School of Business, and a BA in Psychology from Columbia University.

Read full faculty bio on Wharton website

Executive Education Programs Taught

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