> Shiri Melumad, PhD Assistant Professor of Marketing, The Wharton SchoolResearch Interests:Consumer psychology of technology, new media and user-generated content, digital marketing About Shiri Shiri Melumad is an Assistant Professor of Marketing and Wolpow Family Faculty Scholar at the Wharton School of the University of Pennsylvania. Dr. Melumad’s research interests include the consumer psychology of technology usage, new media and user-generated content, and digital marketing. Her work has appeared in a number of journals including the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. She holds a PhD and MPhil in Marketing from Columbia University’s Graduate School of Business, and a BA in Psychology from Columbia University. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAnalytics for Strategic Growth: AI, Smart Data, and Customer InsightsHarness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.