Advanced Business Analytics Program

J H Huntsman Hall

In a rapidly digitizing world, data is your biggest asset that can be leveraged to uncover valuable business insights and gain a competitive advantage. Organizations are increasingly using data analytics to drive innovation and strategy, and to improve efficiencies across functions. If you are keen to stay ahead of the curve, both within your role and in your industry, then Wharton Advanced Business Analytics Program is the program for you.

Over an immersive 12-month program, you will get hands-on experience with various data analytics tools and their applications in real-world business scenarios. The rigorous curriculum ranges from challenging core modules to interactive online sessions, as well as online and on-campus electives.

Program Format

12 Months
Online + In-person

Program Tuition

$40,000

US$300 application fee

Program Start Dates

March 31, 2021

Please also note that participation in the Advanced Business Analytics Program (ABAP) (a) will not result in a degree from, alumni status or earned credit at, the University of Pennsylvania or The Wharton School (or, to Wharton’s knowledge, any other institution), (b) will not be recorded on a University of Pennsylvania or Wharton transcript, and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, The Wharton School, or to any other university or institution.

To learn more, please contact:

+1.215.999.8689

Learn More and Apply

Delivered in collaboration with program partner Emeritus:

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Program Faculty


Eric Bradlow

Eric T. Bradlow, PhDSee Faculty Bio

The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania

Research Interests: Marketing research methods, missing-data problems, psychometrics


Matthew Bidwell

Matthew Bidwell, PhDSee Faculty Bio

Associate Professor of Management, The Wharton School

Research Interests: Human resource management, knowledge workers, worker mobility


Ron Berman

Ron Berman, PhDSee Faculty Bio

Assistant Professor of Marketing, The Wharton School

Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization


Peter Cappelli

Peter Cappelli, DPhilSee Faculty Bio

George W. Taylor Professor of Management; Director, Center for Human Resources, The Wharton School

Research Interests: Human-resource practices, public policy related to employment, talent and performance management


Guy David

Guy David, PhDSee Faculty Bio

Gilbert and Shelley Harrison Professor of Health Care Management, The Wharton School; Professor, Medical Ethics and Health Policy, Perelman School of Medicine, University of Pennsylvania

Research Interests: Applied microeconomics, emergency medical services, health economics, industrial organization, nonprofit organizations, post-acute care, regulation


Ryan Dew

Ryan Dew, PhDSee Faculty Bio

Assistant Professor of Marketing, The Wharton School

Research Interests: Marketing analytics, data-driven design, decision support, preference measurement


Martine Haas

Martine Haas, PhDSee Faculty Bio

The Lauder Professor; Professor of Management, The Wharton School; Anthony L. Davis Director of the Joseph H. Lauder Institute for Management and International Studies, The University of Pennsylvania

Research Interests: Global collaboration, human & intellectual capital, information technology use, knowledge sharing, teamwork


Raghura Iyengar

Raghuram Iyengar, PhDSee Faculty Bio

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Research Interests: Pricing, social influence, social networks


B Cade Massey

Cade Massey, PhDSee Faculty Bio

Practice Professor, Operations, Information and Decisions, The Wharton School

Research Interests: People analytics, judgment under uncertainty, organizational behavior


Michael Roberts

Michael Roberts, PhDSee Faculty Bio

William H. Lawrence Professor; Professor of Finance, The Wharton School

Research Interests: Applied econometrics, corporate investment, capital structure


Prasanna Tambe

Prasanna Tambe, PhDSee Faculty Bio

Associate Professor of Operations, Information and Decisions, The Wharton School

Research Interests: Economics of IT labor, technological change, and labor markets


Michael Useem

Michael Useem, PhDSee Faculty Bio

William and Jacalyn Egan Professor of Management; Professor of Management; Director, Center for Leadership and Change Management; Editor, Wharton Leadership Digest

Research Interests: Catastrophic and enterprise risk management, corporate change and restructuring, leadership, decision making, governance


Kevin Werbach

Kevin Werbach, JDSee Faculty Bio

Professor of Legal Studies & Business Ethics, The Wharton School

Research Interests: Business, legal, and social implications of the internet and communications technologies