Advancing Digital Innovation

Program Experience

This course builds the practical innovation toolkit needed to turn digital ideas into validated, strategically grounded initiatives. By the end, you will be able to:

• Assess digital opportunities and leverage experimentation
• Apply tools and frameworks to business experimentation contexts
• Integrate opportunity identification, business model strategy, and experimentation into a coherent approach that aligns initiatives with organizational strategy
• Evaluate stakeholder dynamics and articulate how you will secure and maintain buy-in for radical experimentation within your organizational context
• Demonstrate a commitment to disciplined experimentation over solution-first thinking, valuing evidence and continuous learning
• Develop a practical job aid for prioritizing and testing opportunities, including business model implications, critical assumptions, testable hypotheses, and experiment sequencing

Experience and Impact

Delivered fully online and self-paced, this course features four in-depth modules (approximately four to six hours each). You will move through a blend of short-form video lectures, guided workbook reflections, applied activities, and optional stretch exercises that connect frameworks to real organizational situations.

You will go beyond concepts and put ideas into practice. Specifically, this course will equip you to:

• Complete opportunity assessments, business model analyses, assumption-mapping exercises, and experimentation plans based on your own organizational context
• Build an innovation toolkit and learning journal that captures your frameworks, hypotheses, and experiments
• Produce a capstone project that pulls together everything you’ve learned into a cohesive innovation plan you can put to work right away

By the end, you will have the strategic confidence and practical tools to advance digital initiatives with discipline, making informed bets, sequencing investments wisely, and building organizational support along the way.

Certificate Pathway

This is the fourth of four courses that comprise Wharton Online’s Digital Strategy in the Era of AI Certificate. The certificate is earned by completing all four:

• Course 1: Navigating Digital Disruption
• Course 2: Leading the Digital Organization
• Course 3: AI Strategy and Decision Making
• Course 4: Advancing Digital Innovation

Each course may be taken individually, but together they form a comprehensive progression — from diagnosing disruption and leading organizational transformation, to building AI capabilities and judgment, to advancing digital initiatives with strategic discipline.

Completing all four courses not only deepens your transformation capabilities; it also earns you the Digital Strategy in the Era of AI Certificate, recognizing your ability to lead digital and AI-driven change with strategic confidence.

Tuition

The tuition for this course is $1,350. You can also enroll in the full four-course Digital Strategy in the Era of AI Certificate at a bundled rate, gaining access to the entire pathway and the recognized Wharton credential.

Attend as a Team. Amplify the Impact.

Wharton Executive Education offers group-enrollment benefits for organizations sending four or more participants. Learn More »