Marketing

Artificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact.

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Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.

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Invigorate, strengthen, and refine your leadership skills while elevating your management skills. Gain operational insight as you advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Accelerate your career while building an invaluable global network. Upon completion, you will be granted highly sought-after Wharton alumni status.

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Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.

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Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.

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Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the online Digital Marketing Certificate program from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry.

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