Advanced Business Analytics Program

In an ever-evolving digital world, data is an asset that can be used to uncover valuable insights and increase competitive advantage. Now more than ever, organizations are using analytics to drive innovation and strategy and to improve efficiencies across functions. If you are keen to stay ahead of the curve and drive dramatic business performance within your organization, the Advanced Business Analytics Program is for you.

The Advanced Business Analytics Program (ABAP) is a tailored learning journey, offered over a 12-month period, that can help you build your capabilities as a data-driven leader. You will get hands-on experience with various data analytics tools and their applications in real-world business scenarios. Wharton’s world-renowned faculty has designed a cutting-edge curriculum by drawing on deep research and extensive industry experience. The program will be delivered through a combination of interactive online sessions, fireside chats, and guest lectures from industry practitioners.

You will gain hands-on experience that will enable you to apply data analytics concepts and tools to the business challenges you’re facing now. You will:

Learn how data analytics can be used for effective decision making
Use data to analyze past business outcomes, model and predict future trends, and recommend business strategies
Leverage data and AI to prepare a roadmap for digital transformation
Lead change initiatives across the organization
Understand the legal and ethical aspects of AI, ML, and digital transformation

PROGRAM DETAILS

Duration:
Up to 12 months

Location:
Online + On Campus^**

**Includes a week-long immersion on the University of Pennsylvania campus in Philadelphia, USA

The program fee is US$40,000 and covers teaching fees, all academic material, and access to online coursework. The fee does not include accommodation for the on-campus elective program, transport expenses (domestic, international, visa fee, and more), and other expenses not specifically mentioned in the fees.

Learn more and apply

Who Should Attend

The ABAP is ideal for mid-career and senior professionals across industries. The program is designed to help participants learn how analytics can improve business performance, within both their role and the industry.

Additionally, senior executives who are responsible for interfacing with teams that collect data, and those who are beginning to use available data to inform strategy and operating decisions, will benefit from the program.

The program eligibility criteria include:

A minimum of 10 years of work experience
International exposure (preferred)
Fluency in written and spoken English

Pathway to Wharton Alumni Status

After completing the ABAP, upon further qualification criteria and additional tuition, there is a pathway to apply for Wharton Alumni Status. We encourage you to also apply to the Leading with Business Analytics Program (LEAP), if you meet the criteria. LEAP is designed for executives who can demonstrate career achievement with at least 15 years in management, profit and loss responsibilities, and experience working across different job functions, business units, or regions. Successful completion of LEAP will award Wharton alumni status.

Upon qualifying for Wharton Alumni Status, you will be eligible to receive:

Full access to become a member of 77+ Wharton Alumni Clubs
Invitation to attend future Wharton Global Alumni Forums
A Wharton email address

Please also note that participation in the Advanced Business Analytics Program (ABAP) (a) will not result in a degree from, alumni status with, or earned credit at the University of Pennsylvania or the Wharton School (or, to Wharton’s knowledge, any other institution), (b) will not be recorded on a University of Pennsylvania or Wharton transcript; and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, the Wharton School, or to any other university or institution.

To learn more, please contact:

+1.215.999.8689
wharton_abap@emeritus.org

Learn More and Apply

Delivered in collaboration with program partner Emeritus:

Program Faculty

Eric T. Bradlow, PhDSee Faculty Bio

The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania

Research Interests: Marketing research methods, missing-data problems, psychometrics

Matthew Bidwell, PhDSee Faculty Bio

Associate Professor of Management, The Wharton School

Research Interests: Human resource management, knowledge workers, worker mobility

Ron Berman, PhDSee Faculty Bio

Assistant Professor of Marketing, The Wharton School

Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization

Peter Cappelli, DPhilSee Faculty Bio

George W. Taylor Professor of Management; Director, Center for Human Resources, The Wharton School

Research Interests: Human-resource practices, public policy related to employment, talent and performance management

Guy David, PhDSee Faculty Bio

Gilbert and Shelley Harrison Professor of Health Care Management, The Wharton School; Professor, Medical Ethics and Health Policy, Perelman School of Medicine, University of Pennsylvania

Research Interests: Applied microeconomics, emergency medical services, health economics, industrial organization, nonprofit organizations, post-acute care, regulation

Ryan Dew, PhDSee Faculty Bio

Assistant Professor of Marketing, The Wharton School

Research Interests: Marketing analytics, data-driven design, decision support, preference measurement

Martine Haas, PhDSee Faculty Bio

The Lauder Professor; Professor of Management, The Wharton School; Anthony L. Davis Director of the Joseph H. Lauder Institute for Management and International Studies, The University of Pennsylvania

Research Interests: Global collaboration, human & intellectual capital, information technology use, knowledge sharing, teamwork

Raghuram Iyengar, PhDSee Faculty Bio

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Research Interests: Pricing, social influence, social networks

Cade Massey, PhDSee Faculty Bio

Practice Professor, Operations, Information and Decisions, The Wharton School

Research Interests: People analytics, judgment under uncertainty, organizational behavior

Jagmohan S. Raju, PhDSee Faculty Bio

Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing; Vice Dean, Wharton Executive Education

Research Interests: Competitive strategy, pricing, retailing

Michael Roberts, PhDSee Faculty Bio

William H. Lawrence Professor; Professor of Finance, The Wharton School

Research Interests: Applied econometrics, corporate investment, capital structure

Prasanna Tambe, PhDSee Faculty Bio

Associate Professor of Operations, Information and Decisions, The Wharton School

Research Interests: Economics of IT labor, technological change, and labor markets

Michael Useem, PhDSee Faculty Bio

William and Jacalyn Egan Professor of Management; Professor of Management; Director, Center for Leadership and Change Management; Editor, Wharton Leadership Digest

Research Interests: Catastrophic and enterprise risk management, corporate change and restructuring, leadership, decision making, governance

Kevin Werbach, JDSee Faculty Bio

Professor and Department Chairperson of Legal Studies & Business Ethics, The Wharton School

Research Interests: Business, legal, and social implications of the internet and communications technologies