Date, Location, & Fees
Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing.
Highlights & Benefits
Middle East business leaders across the organization, in areas such as marketing, R&D, operations, finance, and product development
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This program combines different educational approaches to provide an in-depth view of your current leadership strengths and challenges. Ample time with faculty assures that you will acquire and fine-tune new tools and approaches, and become part of a learning community of highly experienced executives that can continue throughout your career.
Middle East executives currently experiencing challenges or managers who want to reassess their style and mode of influencing others
Discover sources of competitive advantage and drivers of sustainability. Strengthen your ability to think and act strategically; create a leader’s checklist to guide your execution of the strategy; and prepare yourself, your team, and your organization to compete, grow, and succeed.
Senior-level Middle East executives who are responsible for strategy planning, implementation, and business development
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