Date, Location, & Fees

May 12 – 16, 2025
Philadelphia, PA
$12,500
Nov. 10 – 14, 2025
Philadelphia, PA
$12,875

Description

Uncover industry-disrupting, revenue-building innovation within your existing business model. Learn to create, implement, and promote growth drivers for immediate application within your organization.

Highlights & Benefits

  • Uncover within your organization currently unidentified ways to dramatically improve profitability and productivity
  • Conduct an audit of your current business model and generate ideas for innovations
  • Develop defense mechanisms beyond intellectual property protection
  • Master a framework for driving and managing innovative change in your firm

Audience

Business unit leaders seeking new avenues for growth within an existing product line, service, or geographic territory

Academic Director

Serguei Netessine, PhDDhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information and Decisions; Senior Vice Dean for Innovation and Global Initiatives, The Wharton School

Date, Location, & Fees

Nov. 3 – 7, 2025
Philadelphia, PA
$12,875

Description

Shift your mindset from traditional thinking on product- or service-based value creation and competition to a platform and ecosystem perspective, and understand the new set of strategic choices and tradeoffs they represent.

Highlights & Benefits

  • Explore digital disruption from the perspectives of strategy, organization, and leadership for the long term
  • Learn how to spot digital opportunities, develop strategies around them, and pitch them persuasively to key stakeholders
  • Reimagine your business and engage in a hands-on simulation to deepen your understanding of digital platform strategy

Audience

Senior-level managers who have business development responsibilities or lead strategic planning initiatives within their organizations.

Academic Director

Rahul Kapoor, PhDDavid W. Hauck Professor; Professor of Management, The Wharton School



Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776 execed@wharton.upenn.edu