Date, Location, & Fees
Description
Uncover industry-disrupting, revenue-building innovation within your existing business model. Learn to create, implement, and promote growth drivers for immediate application within your organization.
Highlights & Benefits
Audience
Business unit leaders seeking new avenues for growth within an existing product line, service, or geographic territory
Academic Director
Serguei Netessine, PhDDhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information and Decisions; Senior Vice Dean for Innovation and Global Initiatives, The Wharton School
Visit program page
Shift your mindset from traditional thinking on product- or service-based value creation and competition to a platform and ecosystem perspective, and understand the new set of strategic choices and tradeoffs they represent.
Senior-level managers who have business development responsibilities or lead strategic planning initiatives within their organizations.
Rahul Kapoor, PhDDavid W. Hauck Professor; Professor of Management, The Wharton School
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