Through Brand Leadership, you will gain insight into the role of a brand and its power and importance as a strategic differentiator, and increase your understanding of how to use your brand for greater competitive advantage.
The program draws on contemporary business issues and uses a variety of teaching methods, including case studies, interactive lectures, and group work. Participants conduct brand audits on their own brands and those of their fellow classmates to facilitate a high level of class interaction and valuable dialogue. Applying techniques learned in the classroom, groups will perform brand inventories and market research, use qualitative and quantitative metrics to evaluate brands, and make brand recommendations.
The result is new tools and powerful knowledge you can immediately apply to your brand strategy for new opportunities.
- Global Branding Strategies
- Qualitative and Quantitative Brand Measurement
- Managing Consumer Experiences
Who Attends This Program
Participants in Brand Leadership come from various business functions. The program is for anyone looking to better understand brand value as an asset, which may include:
- Executives in marketing, finance and accounting
- Entrepreneurs and start-up company leaders
- Those involved with mergers and acquisitions
To further leverage the value and impact of Brand Leadership, we encourage companies to send cross-functional teams of executives to Wharton. We offer one of two exciting group benefits to companies sending four or more participants to this program.
Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Program consultants are available to provide more information on course specifics and discuss how this program might meet your needs. Please contact them by e-mail or by phone at +1.215.898.1776.
Plan Your Stay