Today, the success and failure of an organization can depend on the quality of its partners and partnerships. That means having the capability to enter into and manage alliances that create value (rather than destroy it) is critical. Building and Sustaining Growth through Strategic Alliances teaches research-based techniques for the design and formation of alliances, and it shows you how to apply them in your firm. Through lectures, case studies, and group work, you will uncover a better way to adapt, respond to new market opportunities, facilitate time to market, find complementary resources, and gain new skills and technologies through partnerships.
This program will help you build your firm’s alliance capability, making you an alliance “partner of choice.” You will learn how to identify and offset your firm’s liabilities, develop a reputation for reliability and trustworthiness, and find ways to add value to an alliance. You will also discover how to determine when to enter into a partnership and — just as important — when to leave one. Conflicts and the evolution of alliances, as well as managing networks of alliances and understanding how they affect overall corporate strategies, are also discussed.
Session topics include:
- Creating Competitive Advantage
- Strategy and the Role of Alliances
- Alliance Structure and Dynamics
- Alliance Negotiations (Lecture and Exercises)
- Leveraging Alliance Ecosystems
- Corporate Strategy and Acquisitions
- Managing Multiple Alliances