Marketing

Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.

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Invigorate, strengthen, and refine your leadership skills while elevating your management skills. Gain operational insight as you advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Accelerate your career while building an invaluable global network. Upon completion, you will be granted highly sought-after Wharton alumni status.

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Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.

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Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.

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Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.

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