> Raghuram Iyengar, PhD Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton SchoolResearch Interests:Pricing, social influence, social networks About Raghuram Raghuram Iyengar is a professor of marketing at the Wharton School and faculty director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAdvanced Management ProgramWharton’s flagship leadership program is a transformational and immersive program for senior executives who are at the peak of their careers. This intellectually rigorous and highly experiential program will define you as a leader and strengthen your strategic prowess. Upon completion, you will be granted highly sought-after Wharton alumni status. ABA Stonier Graduate School of Banking ProgramAn educational partnership between Wharton and the American Bankers Association, this three-year program will arm you with the necessary leadership skill training to effectively recognize and handle high-level management issues. AI in Marketing: Creating Customer Value in an AI-Driven EnterpriseArtificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact. AI Strategy and Decision MakingAI is transforming how organizations make decisions, but knowing what it can do is not the same as knowing when and how to use it well. AI Strategy and Decision Making focuses on the strategic choices that determine where AI creates real value and where it falls short. You will learn to evaluate trade-offs, assess when to automate or augment decisions, and navigate risks such as bias, data limitations, and overreliance on analytics using practical frameworks and tools you can apply immediately. Analytics for Strategic Growth: AI, Smart Data, and Customer InsightsAcademic DirectorHarness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data. Digital Marketing Certificate ProgramDesigned by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the online Digital Marketing Certificate program from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Digital Strategy in the Era of AI CertificateAI is reshaping how organizations compete, create value, and make decisions, yet most leaders are expected to act before the path forward is fully clear. The Digital Strategy in the Era of AI Certificate moves beyond tools and hype to focus on the strategic, organizational, and leadership decisions that determine whether transformation efforts succeed. Across four self-paced courses, you will learn to diagnose disruption, evaluate where AI creates real advantage, design credible strategies, and lead change with confidence using practical frameworks and work-ready tools you can apply immediately. Marketing Analytics: Data Tools and TechniquesExplore real-world applications from various industries to understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. Pricing Strategies: Measuring, Capturing, and Retaining ValueLearn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.
