Raghuram Iyengar, PhD
Associate Professor of Marketing; Co-Faculty Director, Wharton Customer Analytics Initiative, The Wharton School
pricing, social influence, social networks
Raghuram Iyengar is an associate professor of marketing at the Wharton School and co-faculty director of the Wharton Customer Analytics Initiative, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response.
He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science.
Read full faculty bio on Wharton website
Executive Education Programs Taught
Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.
Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.