Barbara Kahn, PhD

Patty and Jay H. Baker Professor; Professor of Marketing, The Wharton School

Research Interests:

Brand loyalty, consumer choice, customer-relationship management

About Barbara:

Barbara Kahn is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored The Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. She is also the author of Global Brand Power: Leveraging Branding for Long-Term Growth.

Professor Kahn is the former dean of the University of Miami School of Business Administration and a past director of the Wharton School’s Jay H. Baker Retailing Center. She received her PhD, MBA and MPhil degrees from Columbia University.

Read full faculty bio on Wharton website


Executive Education Programs Taught

Executive Development Program
Transitioning from functional, unit, or regional management to general management requires knowledge in areas such as finance, marketing, leadership, and strategy. This program prepares you for the complexities of organizational dynamics, communication, and leadership.

Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.